How to Convert Your Blog Readers Into Customers
It’s safe to say that online shopping is the most popular form of shopping today..
Therefore, it doesn’t matter what you sell, it’s smart to have an online store these days. Creating an online store, selling your products, and delivering your goods is easy, assuming you already have loyal customers. However, if you are new on the market, you first have to convert your website visitors into paying customers. One of the best ways to do this is by writing convincing and thorough blog posts. Today, we are going to teach you how to use blog posts to convert your readers and target audience into loyal customers.
Display Real Reviews and Testimonials
The best way to convert your readers into paying customers is to create high-quality content and use a professional conversion rate optimization tool such as Cue. In order for this strategy to be successful, your target audience has to trust you. Men and women these days simply want to know the brand before they buy a certain product. So, you can't claim to have the best product on the market if you don't provide your audience with some sort of social proof. This way, you come across as a reliable business and this makes people feel comfortable buying from you.
Therefore, the first step to converting your blog readers to customers, is to make sure your reviews, testimonials, and comments are visible on your website. If your visitors see you have nothing to hide, they will easily become your paying customers.
Try Not to Be Overly Promotional
This might sound a bit counterintuitive at first, but sounding too promotional can hurt your business. These days, consumers are being attacked by commercials and ads on every page they visit online. So, if they come to your website to see what sets your product and your business apart from other similar businesses on the market, the last thing they want to see is a promotional tone or an annoying sales pitch. Instead, try your best to explain why they should buy your product by providing facts and social proof.
The majority of customers today love this kind of content. This means they will share it with their friends and this will definitely improve your brand visibility on the market. If you want to convert readers into paying customers, your content should be objective and informational. Besides that, your content must be SEO friendly, in order for search engines to rank it. Plugins for Wordpress such as Yoast can help you with this important aspect of content creation.
Make Sure Your Content Is Easy to Read
These days, people are simply too busy to read long blog posts and articles. This makes it complicated to grab their attention and keep them engaged. So, you have to optimize your content to meet the needs of a modern reader. In order to do that, you could use some of the great readability score tools, such as Readable. Also, keep the following in mind:
- Provide Your Readers With Facts - Show numbers, studies, and statistics. Your readers are more likely to buy from you if you show them this.
- Keep Your Paragraphs Short - These days people only skim through blog posts. So, try your best to keep your paragraphs short. This will make your post more pleasant to look at and the visitors will stay on your page.
- Make Sure to Include Visuals - Having just text on your page is a deal-breaker for many readers, especially if it’s not well-written. Therefore, make sure to include interesting, relevant visuals to enhance the reading experiences of your audience. Consider including images, short videos, and memes. Try to keep up with the latest trends.
- Use Bullet Points and Numbered Lists - The best way to break up your text and emphasize important data is to use bullet points and numbered lists. This allows even the skim readers to learn something from your blog post. Also, it makes your text look better.
Personalize Your Content
In this modern day and age, a lot of things are impersonal. Shopping doesn’t have to be. Today, most people buy from businesses and salesmen who are able to provide them with special treatment. Therefore, if you want your visitors to buy something from your online store, you have to clearly show them you care about their needs and requirements. The best way to do this is to conduct surveys and find out what they like and dislike.
By learning their preferences, you will be able to personalize your written content, your emails, and your online store. This way, you will increase your chances of converting your target audience into loyal and paying customers. There are many services suitable for personalization that could help you with targeting as well (Adobe Target, for example).
It doesn’t matter what line of work you are in, having an online store today is definitely a good and smart decision. There’s more than enough audience and customers out there who are willing to buy things online. The things we talked about today will help you to convert your audience into paying customers and have a successful online store.
If you enjoyed this Mod, you might like to read more about these 6 important tips for getting more traffic on your blog posts in 2020! Please share this Mod using the social links below. Any questions or comments? Let us know on Twitter!
Stella Van Lane
Stella van Lane is an interior designer and mental health advocate based in Sydney. She spends her free time blogging. Stella is in love with coffee, chocolate, music, books and good vibes. Her top interests are health, yoga, meditation and interior design. She enjoys helping other people by sharing her experience and knowledge.
